marketing.
Staples Commercial Strategy + Final Spot (February 2023).
Marketing Communications Senior Capstone Campaign Plans Book for Jon Richardson (December 2022).
Proposed Marketing Plan for The Chelsea Curve (April 2022).
Identify a product or service that seems successful in any market outside of the Boston (or US) market.
Quantitative and Qualitative Research Methods (Fall 2021)
2023
World Wildlife Fund Brand Commercial Strategy + Final Spot (March 2023).
2022
Senior Capstone Campaign Pitch Deck (Fall 2022).
InnoLead Summer 2022 Marketing Internship.
2021
Emerson Communications (EmComm) Marketing Plan for Emerson Prison Initiative.
Zozimus Intern Project for Life Science Cares (Spring 2023).
Zozimus Intern Project for ArtsEmerson (Fall 2022).
InnoLead Current and Projected Video Strategy.
Emerson Communications (EmComm) Marketing Plan for The Empowerment Factory.
grow as we go.
This campaign highlights the importance for others to recognize the growth within themselves. Not only is it emulating my growth as an individual, but helps let hiring managers in the interview and practitioners know that we all go through the journey of life as time goes on.
This campaign was the final project for my favorite course that I have taken at Emerson called Breakthrough Thinking and Marketing Communications (Spring 2022) taught by Professor Thomas Vogel. The key objective was to develop a portfolio consisting of a communication strategy and message executions representing multiple touchpoints. To develop strong and powerful communication you have to develop and craft a narrative and a core idea (The Big Idea). Motivated by the way I have seen myself learn and go through life, the core idea for this campaign is grow. Constantly surrounded by others, comparing myself, I have recognized that every individual has their own path of growth, including myself.
Below is my creative strategy, creative brief, and specific approach to executing this campaign.
